Pest-End
SOlutions
Content Strategy
Performance Marketing
Web Design
The family-owned pest control business based in Plaistow, New Hampshire had all the tools needed to thrive, including an intentional, experienced approach to pest prevention perfected by a history of service over 40 years strong. But something was holding them back—more specifically, back in time.
The Pest-End website was outdated. As the company evolved over several decades in the field, its digital presence no longer reflected the business it had become today. So, they came to us looking for answers to an important pair of questions: how can we upgrade our web presence, and how do we ensure that presence is felt?
To a local business that has stood the test of time, we brought something new: a lead-gen focused website and a robust paid search campaign to drive users where they needed to be.
Performance Marketing
Solutions
Paid Search
With a restructured website optimized for lead generation and ease of use, we had the ability to create new ad groups for the brand’s service pages, incorporated into campaigns that target key areas of Pest-End’s service territories.
The results were palpable within the first month of campaign activity. In addition to a 113% increase in conversions and a 40% increase in overall site traffic, we saw the cost-per-conversion drop by 70% and the bounce rate drop by 10.7%.
The new digital home of Pest-End, supported by a growing paid media strategy, is earning the business more users and more leads at a fraction of the cost.
The Impact
113%
increase in conversions
40%
increase in overall site traffic
Web Experience
Solutions
Web Design & Development
Content & Messaging Framework
The journey to Pest-End’s new website started with a refined site architecture to streamline the path to conversion. We took the main navigation from a broad 9 categories to a more focused 6. The items that made the final cut were chosen to match the priorities of Pest-End’s target audience.
The form to request a free quote is never more than a click or a tap away.
To better fit within the updated architecture, we created new content for the site. SEO-friendly interior pages expanded and enhanced the brand’s previous service descriptions, keyword-focused to support the site’s organic rank on search.
Fusing those pieces together is a vibrant, responsive site powered by Webflow.
